The task of the game is to trace the groups of faces with the same features(eye color, facial expression, hairstyle). As you proceed from level to level, ladies shift gentlemen. So, you've got to spot the groups of ladies and gentlemen with the same features. So, if you've got your eye on blonds, click on the first one you've spotted and drag the cursor to the neighboring blonds.
The only thing that matters is that the faces with the same features that you're going to match are to be located side-by-side. You're free to click them, create rows and change their direction. The same concerns gentlemen. The longer you play, the more diverse the game play becomes. So with time you'll face people wearing hats, masks or even dark silhouettes. As far as the latter are concerned, they match any group.
Moreover, you'll have some useful stuff at hand. Such as a bottle of a hair dye (the hair color is indicated on the bottle). You can also use the eye lenses to change their eye color.
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